The Google SEO landscape is constantly evolving. The search engine titan has made hundreds of algorithmic updates and revisions since its inception.
Algorithms change so often that it’s hard to keep up with every update. You probably won’t ever master every update, but you should be able to stay on top of the latest and greatest changes.
They’re not always a big deal. In addition, you may benefit from becoming more familiar with the different types of updates to get a better idea of what they are and when they happen.
Below are some tips for staying on top of Google algorithm updates.
1. Use Google Alerts and third-party tools
If you have been around the SEO industry for a while, you are no stranger to Google algorithm updates. Sometimes, they come and go so fast that if you blink, you might miss one!
Luckily we have tools that can tell us what’s going on – Google Alerts in particular.
Google Alerts is an excellent tool for keeping up with changes in search results and staying ahead of your competitors. Basically, Google Alerts will scan the internet and send you information about the top search results for your keywords.
This allows you to find out what people are saying about a topic so you can get a feel for what might be essential or trending. You can also follow competitors or other brands in your industry to see what they’re doing.
SEMrush Sensor is a great algorithmic tracking tool that can help you see ranking changes divided into over 20 categories based on device, SERP feature, and location. You can also track overall SERP changes for the last 30 days.
You can use Rank Ranger to track over 10,000 domains and keywords daily to spot ranking patterns and monitor changes to Google’s desktop and mobile search results.
And there’s Penguin, a free SEO tool that will help you find out if a Google algorithm update has affected your organic sessions.
2. Follow SEO Experts
It’s not easy to keep up with every single update from Google, but you can follow popular SEO blogs and sites that are already doing the hard work for you. Just make sure the blogs you follow are credible.
You can stay updated with the latest SEO news by checking these sites frequently. Or better yet, you can sync the sites to your RSS feed.
If the site offers newsletters, you can sign up to receive them in your email inbox.
There are also thought leaders like Moz, John Muller, and Matt Cutts, who are likely to be updated in case of any significant changes.
3. Create High-Quality Content
An effective strategy for dealing with Google algorithm updates and preventing them from affecting your website is to consistently create high-quality content that drives traffic and is user-friendly.
Regularly putting out relevant content and optimizing your crawl budget can help you minimize the impact of new Google algorithm updates, as good content reinforces your user experience, which is essentially what Google does with each update. does with. focus with.
4. Make one change at a time
When updating your SEO strategy, even small changes can make a significant impact. Making gradual adjustments to your site and content is recommended.
If you change too many elements at once, it can be difficult to identify which changes are most effective and which may need more work. If you do a major overhaul for every major update, it can be a waste of time and make your changes ineffective.
The best strategy is to change elements of your site one at a time. It would be more effective to track the effects of one change at a time. By doing this, you will avoid making unnecessary changes, and you can focus your efforts on creating new and better content.
5. Follow Twitter Hashtags
Social media platform Twitter can perform as a Google algorithm checker, provided you know where to look.
To keep up with Google updates, you can use various Twitter hashtags. Hashtags are used on Twitter to keep specific tweets. If you click on a hashtag, it will display results for all tweets made using that hashtag.
You can follow relevant hashtags like #GoogleUpdate and #GoogleAlgorithm to keep yourself updated.
It also gives you some insight into where the major players in the industry are focused, and how they’re receiving each update.
6. Create a recovery strategy
If Google’s update affected your site and business while you were unaware, you can quickly fall back on a recovery strategy.
SEO experts are on hand with the skills to help you troubleshoot SEO issues, and the update will make a difference to your business.
Google is an ever-changing machine, and you must be vigilant in your monitoring if you want to stay up to date with its algorithmic changes.
The above tips will not only help you stay on top of the latest news, but they will also help you stay organized and focused.
In short, keep up with the search engines to stay fully informed of the latest Google changes and check regularly that you’re staying on top of your site’s backlinks, content, and schema implementation. You can do all this by taking advantage of third-party tools like SEMrush.
Apart from these steps, it is also important that you regularly review the quality and relevance of your backlinks and keep them updated on the social media platforms you are using.