by RankWay Technology | Jul 7, 2022 | Marketing, SEO
A website should load within two seconds or less. 53% of users leave your site if it takes more than three seconds to load. Users expect your website to load quickly. If you want visitors to stay on your site, the loading time of your website should not exceed three...
by RankWay Technology | Jun 11, 2022 | Business Growth
What is Lead Generation? In the business world, a lead is someone who is interested in a company’s product or service. Too often, businesses market to everyone when they should be focusing on marketing to people who are interested in what the business has to...
by RankWay Technology | May 8, 2022 | Email Marketing, SEO
Email marketing is the act of building human relationships through email while marketing products or services and developing relationships with potential customers. This allows you to communicate with your specific target audience and motivate them to take action such...
by RankWay Technology | Apr 11, 2022 | SEO
Google came onto the search engine scene with a revolutionary algorithm called PageRank. PageRank was a formula that essentially ranked sites based on the number and quality of links pointing to that site. Introducing a metric that accounted for data from other...
by RankWay Technology | Mar 3, 2022 | Pay Per Click, SEO
What types of PPC ads are there? PPC marketing can be highly profitable when a proper strategy is put in place and the right PPC features are used. It is essential to be aware of all the types of PPC advertising available to you as well as when you should use them....
