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Being the fastest marketing medium, digital advertising is in trend now. Due to fulfilling all the promises, businesses are spending a lot on digital marketing. Online marketplaces have revealed the immense potential of buyers or customers to spend money online on products and services. This has inspired marketers to be more presentable and creative than ever before, not just online. Certainly, competition increased, and so the race for these marketers intensified, in proving themselves to be the ‘best’.

Digital advertising uses digital marketing tools, which allow marketers like you to articulate your message, ad or campaign to your audience. It refers to all online promotional activities including advertisements, messages and banner advertisements posted by various channels through email, social media, search engines.

What is PPC Advertising?

PPC (pay-per-click) advertising is a model of digital advertising that requires advertisers to pay each time they receive a click from a user on any of their online advertisements.

PPC advertising can be of many types, with the most common being paid search advertising. Paid search ads appear when people search online through search engines to purchase a product or service.

Whether it’s about buying a dress or getting a full body massage, searches related to buying something lead to clicks on PPC ads.

Paid search ads are found among the search engine results on ad platforms like Google, Bing or Yahoo!, and some can even display on their partner websites depending on the types of ads you’re running.

How Does PPC Advertising Work?

The foundation of PPC advertising starts with ad creation for specific keywords and developing a bid strategy to control your budget. Once setup, reviewed and set live, your ads will enter an auction to go up against other advertisers in the space who are going after the same keywords. This auction will then determine the position of the ads on the search engine results pages and you only pay when someone clicks your ad.

With an effective PPC strategy, businesses can consistently earn one of the top spots in the search results and see higher conversions from users that are ready to buy.

The pay-per-click advertising process can have a lot of moving parts and feel a bit overwhelming to some business owners that are also running day-to-day operations. That’s why it’s vital that you find a PPC management company that has the tools and expertise to drive real results while maximizing ad spend.


While both these marketing channels focus on earning placement in the search engine results page and driving traffic to your website, they are two very different approaches in the larger digital marketing strategy.

With search engine optimization, it is about staying one step ahead of the search engines, ready to adjust their strategy to meet the new challenges. This is why our comprehensive SEO services combine in-depth research with continuous analysis and refinement to deliver results for our clients.

Being one of the first page spots in organic search results shows both your authority and credibility in the industry. However, it can take months (or more) to see major results because we are at the mercy of search algorithms.

So while SEO focuses more on the long game, PPC is built for more quick wins.

PPC advertising can start delivering results almost immediately after you launch your campaign. These highly-targeted ads allow you to choose your budget, audience, and keywords to secure top spots on the pages most important to your business.

SEO and PPC work hand in hand to help you build a strong online presence for your business and dominate the search engine results page. These channels are important parts of your digital marketing strategy, both working towards the same goal of digital growth.

Digital Advertising Services

Search Advertising

Search Advertising

Displays your ads in search-engine results, as per search commands by the user for their perfect match with the query.

Display Advertising

Display Advertising

Helps increase brand awareness visually through texts, animation, images, etc. which lays better impact on the audience.

Social Media Advertising

Social Media Advertising

Grabs instant attention of users for wide reach and lets you track their social behavior.



Helps re-connecting with people who had been previously interacted with, to increase the chances of conversion.

Shopping Ads

Shopping Ads

Attracts more number of visitors to the website, than search ads and gets better leads.

Video Advertising

Video Advertising

Gets instant attention and conveys huge amount of relevant information in a very short span of time.

PPC Management Services

Pay-per-click advertising allows you to buy top positions for relevant keywords on search engines and their affiliate websites. There are many ways you can reach your target audience with different PPC ad formats. RankWay’s PPC management service allow you to use a full suite of paid ad formats that deliver immediate traffic to your site.

  • Responsive Ads
  • Shopping Ads
  • Display Ads
  • Remarketing Ads
  • Local Service Listings

Responsive Search Ads (RSAs)

These text-based ads appear in Google Search above organic search results. Search ads provide consumers with information about your business as well as a link to call you on mobile devices.

  • Text ads with snippets of business information
  • Mobile call link
  • Appear above organic search results

Shopping Ads

Displayed above Google search results, Google Shopping ads include product images, prices, and store information.

  • Include product image, price and merchant name
  • Appear above organic search results
  • High click-through rate

Display Ads

Visual ads, display ads that appear on the Google Display Network, can take the form of text, images, videos, and rich media. More than two million sites are part of the Google Display Network, all of which have locations where display ads can appear.

For example: Your display ad can appear all at once between paragraphs in an online news article, to the right of a block of text on a blog, or at the bottom of a popular mobile app.

  • Text, image, video or rich media ads
  • Be visible across the Google Display Network
  • Great for increasing brand awareness

Remarketing Ads

Have you ever visited a website – just to find out more about a product or service – from search engines to news articles, social media to follow you on the internet in the coming weeks to do? Ads you see are remarketing ads, and you can create them.

  • Appear only after visiting the website
  • Follow you on the web

Local Service Listings

Local Services ads are designed to help you get more leads directly from Google by connecting your business to people who are searching for the services you offer. This type of PPC campaign will allow you to show people who are actively searching in your specified service area, and prompt customers to call or message you directly from the ad.

  • Generate leads
  • Receive calls and messages
  • Build Customer Confidence with a Google Badge

Affordable PPC Packages

At Rankway, we provide a variety of SEO services to help your business grow. Our flexible SEO packages are focused on building a strong foundation for your online success, providing countless ways to reach your target customers – wherever they are searching. When working with us as your SEO service provider, you can choose which SEO plan is right for your business and digital marketing purposes. Our comprehensive SEO services work to fit any need and budget, from basic SEO campaigns to advanced custom SEO strategies designed to maximize your online presence. Explore our affordable SEO services and packages below and find out how we can help you grow your business through search engine optimization.



Campaign – 2
AD Groups – 2

  • Ad Copies – 6 Maximum
  • No. of Keywords – 50
  • Keyword Optimization
  • Search Ads
  • Conversion Tracking



Campaign – 8
AD Groups – 10

  • Ad Copies – 15 Maximum
  • No. of Keywords – 100
  • Search Ads
  • Display Ads
  • Video Ads



Campaign – 10
AD Groups – 20

  • Ad Copies – 50 Maximum
  • No. of Keywords – 150
  • Search Ads
  • Display Ads
  • Video Ads



The Role Of PPC Advertising

Most Frequently Asked Questions

What is Digital Advertising?

Digital Advertising refers to all the online promotional activities including advertisements, messages and banner ads posted through email, social media, search engines by various channels.

Why Hire a Digital Advertising Agency in the India?

It is clear that in this digital world today, when you already have so many digital advertising channels in front of you, you can post your ads on them at any time. Apart from just posting your ads, you also need to know how, when, what and why you should post so that your ad pays you well in the end. Not to be missed, this requires a smart digital advertising strategy that needs to be built based on your analysis of your target market and of course across all platforms. Your work doesn’t stop here! You will also need to do various analysis, and this is where you need a digital advertising agency.

What services does RankWay technology provide for advertising?

Services offered by RankWay Technology are:

  • Search Advertising
  • Display Advertising
  • Social Media Advertising
  • Remarketing
  • Shopping Ads
  • Video Advertising

Grow Your Company Online

With PPC Featured Service

Web Designing Project

After having our brand new website developed by RankWay Technology PVT LTD, we have seen a 200% increase in the number of online contact forms being filled out and returned to us. Hiral along with his team of experts worked with us to develop the website that met the requirements we needed. The end result was a website that is attractive, organized and effective. Thanks to RankWay and the hard work and your continued support!

Mr. Parth Shah

Web Designing Project

In comparison to other companies that we have worked with previously, RankWay Technology PVT LTD has been far superior in all areas. As we have been creating our new website, the customer service has been prompt and straightforward and the actual services are well documented and logical to our needs. We are thrilled to work alongside Hiral and the other team members at RankWay Technology.

Mr. Rakesh Purohit

Digital Marketing

RankWay is our marketing agency for over a year now. They have provided excellent services and strategies to accelerate the growth of our business. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry.

Mr. Rajeshbhai Joshi

Happy Customers

From offering innovative digital solutions to helping them solve current issues, we here at RankWay Technology make every effort to ensure that our customer’s names appear as the top ones in the world wide web. Here’s what some of our customers had to say about us.

It Begins Here..

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