Instant Traffic, Crafted to Convert.
Powerful, performance-based PPC agency
Being the fastest marketing medium, digital advertising is in trend now. Due to fulfilling all the promises, businesses are spending a lot on digital marketing. Online marketplaces have revealed the immense potential of buyers or customers to spend money online on products and services. This has inspired marketers to be more presentable and creative than ever before, not just online. Certainly, competition increased, and so the race for these marketers intensified, in proving themselves to be the ‘best’.
Instant Traffic, Crafted to Convert.
Powerful, performance-based PPC agency
Being the fastest marketing medium, digital advertising is in trend now. Due to fulfilling all the promises, businesses are spending a lot on digital marketing. Online marketplaces have revealed the immense potential of buyers or customers to spend money online on products and services. This has inspired marketers to be more presentable and creative than ever before, not just online. Certainly, competition increased, and so the race for these marketers intensified, in proving themselves to be the ‘best’.
What is PPC Advertising?
PPC (pay-per-click) advertising is a model of digital advertising that requires advertisers to pay each time they receive a click from a user on any of their online advertisements.
PPC advertising can be of many types, with the most common being paid search advertising. Paid search ads appear when people search online through search engines to purchase a product or service. Whether it’s about buying a dress or getting a full body massage, searches related to buying something lead to clicks on PPC ads.
Paid search ads are found among the search engine results on ad platforms like Google, Bing or Yahoo!, and some can even display on their partner websites depending on the types of ads you’re running.
How Does PPC Advertising Work?
The foundation of PPC advertising starts with ad creation for specific keywords and developing a bid strategy to control your budget. Once setup, reviewed and set live, your ads will enter an auction to go up against other advertisers in the space who are going after the same keywords. This auction will then determine the position of the ads on the search engine results pages and you only pay when someone clicks your ad.
With an effective PPC strategy, businesses can consistently earn one of the top spots in the search results and see higher conversions from users that are ready to buy.
The pay-per-click advertising process can have a lot of moving parts and feel a bit overwhelming to some business owners that are also running day-to-day operations. That’s why it’s vital that you find a PPC management company that has the tools and expertise to drive real results while maximizing ad spend.
PPC vs. SEO
While both these marketing channels focus on earning placement in the search engine results page and driving traffic to your website, they are two very different approaches in the larger digital marketing strategy.
With search engine optimization, it is about staying one step ahead of the search engines, ready to adjust their strategy to meet the new challenges. This is why our comprehensive SEO services combine in-depth research with continuous analysis and refinement to deliver results for our clients.
Being one of the first page spots in organic search results shows both your authority and credibility in the industry. However, it can take months (or more) to see major results because we are at the mercy of search algorithms.
So while SEO focuses more on the long game, PPC is built for more quick wins.
PPC advertising can start delivering results almost immediately after you launch your campaign. These highly-targeted ads allow you to choose your budget, audience, and keywords to secure top spots on the pages most important to your business.
SEO and PPC work hand in hand to help you build a strong online presence for your business and dominate the search engine results page. These channels are important parts of your digital marketing strategy, both working towards the same goal of digital growth.
Digital Advertising Services
Search Advertising
Displays your ads in search-engine results, as per search commands by the user for their perfect match with the query.
Display Advertising
Helps increase brand awareness visually through texts, animation, images, etc. which lays better impact on the audience.
Social Media Advertising
Grabs instant attention of users for wide reach and lets you track their social behavior.
Remarketing
Helps re-connecting with people who had been previously interacted with, to increase the chances of conversion.
Shopping Ads
Attracts more number of visitors to the website, than search ads and gets better leads.
Video Advertising
Gets instant attention and conveys huge amount of relevant information in a very short span of time.
PPC Management Services
Pay-per-click advertising allows you to buy top positions for relevant keywords on search engines and their affiliate websites. There are many ways you can reach your target audience with different PPC ad formats. RankWay’s PPC management service allow you to use a full suite of paid ad formats that deliver immediate traffic to your site.
PPC Services
Responsive Search Ads
These text-based ads appear in Google Search above organic search results. Search ads provide consumers with information about your business as well as a link to call you on mobile devices.
Shopping Ads
Displayed above Google search results, Google Shopping ads include product images, prices, and store information.
Display Ads
Visual ads, display ads that appear on the Google Display Network, can take the form of text, images, videos, and rich media.
Remarketing Ads
Have you ever visited a website – just to find out more about a product or service – from search engines to news articles, social media to follow you on the internet in the coming weeks to do? Ads you see are remarketing ads, and you can create them.
Local Service Listings
Local Services ads are designed to help you get more leads directly from Google by connecting your business to people who are searching for the services you offer.
Responsive Search Ads
These text-based ads appear in Google Search above organic search results. Search ads provide consumers with information about your business as well as a link to call you on mobile devices.
Remarketing Ads
Have you ever visited a website – just to find out more about a product or service – from search engines to news articles, social media to follow you on the internet in the coming weeks to do? Ads you see are remarketing ads, and you can create them.
Shopping Ads
Displayed above Google search results, Google Shopping ads include product images, prices, and store information.
Local Service Listings
Local Services ads are designed to help you get more leads directly from Google by connecting your business to people who are searching for the services you offer.
Display Ads
Visual ads, display ads that appear on the Google Display Network, can take the form of text, images, videos, and rich media.
Our Affordable Packages
BASIC
$199
Campaign – 2
AD Groups – 2
- Ad Copies – 6 Maximum
- No. of Keywords – 50
- Keyword Optimization
- Search Ads
- Conversion Tracking
STANDARD
$399
Campaign – 8
AD Groups – 10
- Ad Copies – 15 Maximum
- No. of Keywords – 100
- Search Ads
- Display Ads
- Video Ads
ADVANCE
$599
Campaign – 10
AD Groups – 20
- Ad Copies – 50 Maximum
- No. of Keywords – 150
- Search Ads
- Display Ads
- Video Ads
ENTERPRISE
For Fully Custom Package
FAQ
Q. What is Digital Advertising?
A. Digital Advertising refers to all the online promotional activities including advertisements, messages and banner ads posted through email, social media, search engines by various channels.
Q. Why Hire a Digital Advertising Agency in the India?
A. It is clear that in this digital world today, when you already have so many digital advertising channels in front of you, you can post your ads on them at any time. Apart from just posting your ads, you also need to know how, when, what and why you should post so that your ad pays you well in the end. Not to be missed, this requires a smart digital advertising strategy that needs to be built based on your analysis of your target market and of course across all platforms. Your work doesn’t stop here! You will also need to do various analysis, and this is where you need a digital advertising agency.
Q. What services does RankWay technology provide for advertising?
A. Services offered by RankWay Technology are:
- Search Advertising
- Display Advertising
- Social Media Advertising
- Remarketing
- Shopping Ads
- Video Advertising
Client
Testimonials
