A website should load within two seconds or less. 53% of users leave your site if it takes more than three seconds to load. Users expect your website to load quickly. If you want visitors to stay on your site, the loading time of your website should not exceed three seconds.
In addition to the hosting server, the amount of bandwidth in transit, and web page design—as well as the number, type, and weight of elements on the page—determine the speed at which the page loads. Besides user location, device type, and browser type, there are other factors to consider.
Page load time is a primary ranking factor
- If it takes 5 seconds to load, your site will load about 25% faster than the rest of the web.
- The site loads in 2.9 seconds, about 50% faster than the average on the web.
- You load your website in 1.7 seconds, faster than over 75% of the sites on the web.
A web hosting company provides the servers on which your website will be hosted, and you can choose between different server types. The three most commonly used types of servers are shared, virtual, and dedicated.
Web hosting and uptime
Each hosting company offers different uptime guarantees, which is the number of times the servers are available without issue. You’ll want to choose a provider that guarantees at least 99.90% uptime. The difference between 99.90% uptime and 99.95% uptime is 4 hours and 23 minutes less downtime per year.
Web hosting and server types
After choosing the hosting company, you need to choose the right plan. If you choose shared servers, you will be sharing resources with other websites on the same server, but these are the cheapest options. This is fine for small to medium-sized sites, but larger sites will have trouble maintaining satisfactory performance.
Images, Videos, and Files
In general, the larger your file size and the more files you have on your page, the longer it will take for the page to load – so make sure you optimize your images as much as possible.
WordPress plugins have the ability to add advanced functionality to a website. However, you must be selective about how many plugins you use, as too many at once will overwhelm your server. You may find that updating some plugins is easier than you think.
Your browser can also affect the average page load time, as older versions of browsers may not be compatible with the new assets and code on your page. You can fix this right away by updating your browser to the latest version. Additionally, you can set your browser to automatically update so you’re always up to date.
By storing information about the websites you visit in your computer’s cache, you can access websites more quickly. When you come back to a website, the data is already stored in it, so it loads faster. If you clear your cache, you will probably notice that your frequently visited websites are loading slowly.
Optimizing your site’s load speed can be challenging, but it will have a significant impact on overall performance. Alternatively, you can implement some of these tips today. Your website speed is essential to the success of your business.
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