Email marketing is the act of building human relationships through email while marketing products or services and developing relationships with potential customers. This allows you to communicate with your specific target audience and motivate them to take action such as making a purchase or signing up for a newsletter.

Email marketing automation is the use of automated systems that allow you to send messages to the right people at the right time. This process uses workflows that effectively organize your content to send to potential and existing customers. For a business owner, taking advantage of email automation will automate your process and allow you to focus your attention on more important tasks.

Here are 6 ways your business can benefit from email marketing automation:

1. Saves you time

One of the biggest benefits of email marketing automation is its ability to save time. With automated workflows, you don’t have to worry about setting timers and manually blasting hundreds, even thousands, of emails.

Email workflows are triggered based on actions taken by the subscriber. For example, if a subscriber signs up to your mailing list and enters their birthday when the date arrives, the workflow will automatically be triggered to send a birthday email.

The only effort for you is to set up the workflow, and automation will do the rest.

2. Opportunities for Continuous Improvement

Having automated workflows that manage your email subscription list makes your reporting results more comprehensive. Through these results, you can see how well your email marketing initiatives support your sales pipeline. Email automation allows you to pinpoint precise areas where improvements can be made. Whether sending emails to the right person at the right time or going straight to a customer’s junk mailbox, you can customize your email automation to suit your business needs.

3. Allows for more personalized email

Email marketing automation is unique in that it is tailored to each person’s interests based on the information they provide. Through email automation, you can send direct, personalized emails beyond just a contact’s name.

You can reference the actions they took to trigger that email and connect with them on a human level to build trust in your brand. For example, let’s say a customer buys a product or signs up for a newsletter. In that case, it lets your business know that this is something they’re interested in, triggering workflows and automating emails for relevant topics.

If the emails are irrelevant or unusable, there is a high chance that potential customers may unsubscribe from the mailing list. With personalized email, contacts are more likely to engage with your brand, which leads to a purchase of a product or service.

4. Your business will be on top

When a business relies heavily on email automation, the results of each campaign look professional and consistent. When potential customers believe in your brand’s efforts, they will have more respect for your brand. Email automation ensures that emails are sent to the right person, at the right time, and at the right place without any errors.

When the recipient receives useful and relevant information when they are most receptive, it will naturally lead them to become more interested in your brand and have a better understanding of your business. So, when it comes time for them to make a purchasing decision, your well-timed email will entice the contact to invest in your product or service instead of a competitor’s.

5. Less prone to errors

Email automation is the best way to reduce mistakes in emails. If your business currently has one person in charge of writing and delivering emails, there is a higher chance that mistakes can be made before the email explodes. Making spelling or grammar mistakes and clicking send prematurely can lead to less trust in your brand from email recipients.

Misspelling someone’s name is a sin in the world of email marketing, especially considering that it’s right there in the email. Making mistakes in emails shows a lack of attention to detail and confidence. When using email automation workflows, the ability to double-check and proofread your work before it goes live can be a huge business saver!

6. Ability to segment contacts

Before you can start sending automated emails to a specific target audience, you need to segment your list of leads. Email marketing automation is a powerful tool that allows you to narrow down a specific list of contacts based on their interactions with your business.

There are several different ways to segment each contact; Through their profile information, where they live, age or gender, and more. as well as the actions they take when interacting with your business. For example, to purchase products or services, to download a resource, or to search for a specific webpage.

You can tailor specific messages and campaigns through email automation based on how each contact engages with your business and its demographics. You can nurture contacts based on their personal information until they are ready to make a purchasing decision.

The next feature of email marketing is going to be automation. Most companies have started automating and their proven success ratio is high. Let me share with you some email marketing automation tools

  • Activecampaign
  • Convertkit
  • Amazon ses
  • Lemlist
  • Maillshake

There are many devices available in the market. I personally worked with these tools and we got great results.

Take your digital marketing to the next level with Rankway!

Now that you know the importance of email automation for your business, try building your workflow to take advantage of automated email. You won’t be disappointed!

If you run into some problems, don’t worry Candybox has got you covered!

Contact us today for your email marketing needs!