Off-page optimization refers to all measures that can be taken outside a website to improve its ranking on search engine result pages. Unlike on-page SEO, it is not concerned with optimizing your site or content. Therefore some important off-page optimization factors are not under the direct control of the website’s owner.
Off-page SEO factors like link building, social media, videos, blogging, etc are very important for your website’s SEO. It helps you to get more clicks, more visits, and more exposure on social media. It is a series of events that happen one after the other. So, it is a long-term process mainly focused on getting backlinks for your web pages from social media, authority sites, and social bookmarking.
Types of Links for Off-Page SEO:
Building links is an important part of off-page SEO. Before you start building backlinks, you must be aware of the types of links and the factors that affect the quality of your site’s links. There are three types of links, which are mentioned below:
Natural Links: These types of links come naturally to your site. You do not need to make efforts or make any strategy to earn such links. For example, a blogger has written a blog about techniques, and he has mentioned your website link in his blog.
Built Links: These links are generated through outreach. You must earn such links by reaching out to webmasters, publishers, or journalists, or by promoting the content with an advertising campaign.
Built-in links: These links are generated from self-submissions to your website in directories, forums, or press releases.
Off-Page Optimization Techniques:
Creating Shareable Content: Quality content is always king in SEO. Creating meaningful, relevant content that can be shared is a smart way to generate natural links to your website. So, keep researching and updating your website content.
Influencer Outreach: If you think your content is helpful and worth sharing, don’t hesitate to reach out to influencers in your industry. If they like your content, you can get a link from them. However, make sure that the links come from relevant websites.
Guest Post: You can post your content as a guest post on other blogs which are open for guest posts from different authors. You have to write quality content that is related to their blog. If your content does not add value to their blog, they may not allow you to post in their blog.
Social Media Engagement: This is also an important off-page SEO technique that allows you to make your website or business popular by interacting with people on multiple social media platforms like Facebook, Twitter, etc.
Social Bookmarking Sites: These sites provide you with a platform to promote your website. You can upload your webpage or blog post with a link to your site on these sites. Thus, you can get high traffic to your site.
Forum Submission: You can participate in forums that are related to your website and business and build relationships with these communities. It allows you to reply to threads, answer people’s questions, and make suggestions. Use “Do-Follow” forums for better results.
Blog Directory Submission: This allows you to submit your pages to directories to build backlinks. You have to choose a popular directory and then select a suitable category.
Article Submission: You can also submit your articles to the High PR article submission directory. Your content should be unique and of high quality. Choose a relevant category and give a suitable title to your relevant content.
Q&A Submission: You can also get traffic to your site from Q&A websites. Join popular question-and-answer sites and answer questions that are related to your business, blog, or website and answer these questions correctly. Include a link to your site in replies which will give you more visibility.
Video Submission: Find popular video submission sites. Create unique videos with proper titles, descriptions, tags, and reference links and publish them to these sites. This is a smart way to get backlinks as most video sites have a high PR.
Image Submission: In Google, There are many image-sharing/submission sites where you can share your photos. Optimize your images with relevant URLs, title tags, descriptions,s and alt tags before submitting.
Infographics Submission: You can create infographics, which are visual representations of information or data such as charts, graphs, etc. Users love infographics. Find some popular infographics submission websites and submit infographics with reference links to your webpage or blog.
Document Sharing: There are also many document-sharing sites that allow you to submit documents in PDF or PPT formats. Create engaging, relevant documents and submit them to sites that are related to your business, work, and more.
Web 2.0 Submission: This is also an off-page SEO technique that allows you to make subdomains in high-domain authority websites. For example, Blogger, WordPress, Medium, etc.
Google My Business: This is a free Google product that can be optimized for the best local SEO rankings.
Off-page optimization is as important as On-page optimization. Without implementing off-page factors, your website site may not rank as high as it could. For getting the best SEO services please feel free to contact RankWay Technology. We offer the best SEO services as per your needs.